What better use than majestic and gorgeous horses to help pay homage to something so meaningful. Budweiser seem to have realized that when deciding to move forward with their brilliant and beautiful commercial idea.
Already famous for the use of the “Budweiser Clydesdales” in their ads, in this commercial, the company decided to sport the iconic bunch in a rather meaningful way.
The first ad was aired just once during the 2012 Super Bowl. We never saw it again until 2008 when it was posted on YouTube and quickly went viral, reaching over 22 million views.
The ad shows the Clydesdales roaming around New York city. They pass the Statue of Liberty, cross the Brooklyn Bridge, and finally end in a park overlooking the city’s famous skyline — where the World Trade Center Towers are painfully missing.
That’s when, in a goosebump-worthy moment, they bow down their heads.
“We feel our 9/11 Clydesdales tribute ad is very special,” Paul Chibe, VP-marketing at Anheuser-Busch, said in a statement.
In 2011, the company re-aired the ad to note the passing of 9/11’s 10th anniversary.
“The subtle changes in the ad were intended to reflect the passing of time, and the most important point, that we should never forget those lost and affected by 9/11,” Paul added.
Watch the 2011 ad below:
Please share this moving commercial with all your friends and family and help pay tribute to all lives lost on 9/11, 2001. We must never forget.