Coffee shop owner sick of rude customers – puts this sign up outside his cafe

It’s a known fact that kindness doesn’t cost a thing yet some people find it so hard to be kind and often forget that their actions can have a lasting effect on those they are unkind to.

Often it’s those working in the service industry that get the rough end of the deal and one coffee shop owner was getting tired of rude customers in his shop. He decided to offer a kindness incentive and reward those customers who were polite.

He puts a sign outside his shop and word spread fast…around the world in fact.


By putting this sign outside his coffee shop in Roanoke, Virginia, Austin Simms wanted to limit the rudeness shown by patrons.


He puts a sign outside his coffee shop which lists a new pricing policy with kindness in mind.

The sign reads: ”Small coffee $5”

”Small coffee, please. $3”

”Hello, one small coffee, please. $1.75”

Austin said: “I decided to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter.”

The sign was only up for a day and the story went viral, even making it into an English newspaper.

People were very supportive of Austin’s actions and commented on Facebook.

Find out more about about this ingenious idea in the video below.

I think it’s important to remind us all that kindness costs nothing and some people don’t realize the damage they do by being rude and unkind. Share if you agree!